Opinion: Shifting from rebellion to simplicity, observe the evolving trends in crypto design
Disclaimer: The author’s opinions expressed in this article are solely their own and do not represent the views and opinions of crypto.news’ editorial team.
The cryptocurrency industry is set to experience remarkable growth in the coming years, reaching a staggering $40.7 billion by the end of 2023. This impressive growth rate of 14.40% per year is expected to continue, with the market’s total value estimated to reach $68.8 billion by 2027.
The increasing demand for well-designed crypto projects highlights the importance of design in shaping project perceptions and conveying the quality and seriousness of the creators.
In the early days of cryptocurrency, design was used as a symbol of rebellion against the traditional financial world. Projects embraced a futuristic aesthetic with bold colors, cosmic references, and 3D graphics to convey the revolutionary spirit of crypto and its potential to disrupt the status quo.
However, this rebellious approach often sacrificed usability and professionalism. Many projects lacked a clear product strategy, and their branding failed to inspire trust among potential users and investors. The proliferation of scams and Ponzi schemes further damaged the reputation of the crypto space.
Today, the cryptocurrency market has matured, and design in crypto projects has evolved as well. There is now a greater emphasis on simplicity, usability, and professionalism driven by several factors. The influx of new users, including those new to technology and design, has led to a need for designs that are easy to understand and navigate. Governments worldwide are also increasing their scrutiny of the cryptocurrency industry, leading to a greater focus on regulatory compliance. Additionally, the crypto industry has suffered from a lack of trust, and projects are adopting design elements that convey trustworthiness.
Over 30% of cryptocurrency projects now embrace a simple design style, drawing inspiration from companies like Apple. This minimalist approach reflects the industry’s growing focus on legitimacy, credibility, and user trust. Investors are no longer attracted to flashy gimmicks; they want to invest in projects that appear reliable, stable, and trustworthy.
One example of this design evolution is Suicide Ventures, which has transitioned from a vibrant and playful design to a more refined and sophisticated approach. The company’s current design reflects its position as a leading player in the industry, projecting an image of professionalism, trust, and innovation.
Current design trends in the crypto industry emphasize simplicity, cleanliness, and minimalism. The Mobile First revolution has influenced this approach, demanding simple solutions, clean lines, ample whitespace, and limited color palettes tailored for mobile devices. With the majority of internet traffic coming from mobile devices, this design philosophy aims to represent complex data arrays elegantly.
It is important for designs in the crypto industry to focus on product and content rather than excessive details. Content is the lifeblood of successful digital products, and visually appealing and functionally valuable products are now prioritized. 3D graphics, once a symbol of cutting-edge design, are now used to guide users through complex processes, making them more intuitive and engaging.
The industry is also moving towards a more sophisticated color palette, with gradients making a subtle and elegant comeback. Traditional fintech aesthetics are influencing the design of cryptocurrency projects, with a shift towards classic colors and gradients. Light themes that combine gray tones with bold accents are becoming popular, replacing the once-dominant black websites.
The emphasis on user-friendly and empathetic interfaces is also growing in the crypto industry. Designs aim to create a connection with users through appealing graphics, quality animation, and functionality. The focus is on creating sleek and modern aesthetics that are visually appealing and easy to navigate.
Monospaced fonts play a significant role in crypto design, conveying technical expertise and trustworthiness. When used correctly, they contribute to a clean and professional appearance. However, the wrong choice of monospaced font can result in a cluttered and unprofessional design.
Overall, the crypto industry is embracing a more mature and sophisticated design aesthetic. While space and futuristic elements are still present, they are used tastefully and sparingly. The focus is now on clean lines, user-friendly interfaces, and high-quality animation. This shift reflects the growing maturity of the crypto industry, and we can expect to see even more innovative and aesthetically pleasing designs in the future.
