Insights from 2023: Reflecting on the FTX trial and effective crisis management for cryptocurrency initiatives | Perspective
Anouk Morin holds the position of web3 PR lead at Ditto PR, an esteemed PR agency based in New York that specializes in emerging technologies such as cryptocurrency and artificial intelligence. An expert in public relations, Anouk focuses on developing communication strategies and promoting thought leadership for crypto-related accounts. Prior to joining Ditto, she gained valuable experience at Havas Blockchain in Paris, the web3 division of Havas, where she dedicated herself to enhancing the visibility of crypto companies in the industry.
Trey Ditto, the founder and CEO of Ditto PR, commenced his professional journey in the newsroom of the Associated Press in Dallas. He later transitioned into the realm of political communications, collaborating with the Governor of Texas and other prominent elected officials in the state. After leaving Austin, Trey relocated to Washington D.C. and assumed the role of Communications Director for a highly televised U.S. Congressman during his tenure. Subsequently, Trey became the deputy press secretary for the U.S. Education Secretary, Margaret Spellings, assuming responsibility for managing local and national media and external relations concerning K-12 and higher education matters. In 2011, Trey established Ditto PR as a groundbreaking “anti-PR” agency solution, wherein each client receives personalized attention from senior-level staff members who possess a deep understanding of the client’s industry and are driven by the belief that the client always comes first.
