Emart24, a convenience store chain in South Korea, set to offer Bitcoin meal box for sale
Emart24, a well-known convenience store chain in South Korea, plans to introduce a meal box with a Bitcoin theme as an in-store product. The company has partnered with local cryptocurrency exchange Bithumb to bring this unique meal box to life. By the end of the month, they aim to make 30,000 of these meal boxes available, priced at $4.30 or 5,900 Korean won each.
In addition to offering a Bitcoin-themed meal, customers who purchase these meal boxes will also have the opportunity to participate in a Bitcoin giveaway worth 10,000 Won. To take part, customers need to download Bithumb’s application and enter the coupon number found in the meal boxes.
South Korea has been witnessing an increasing number of consumer brands integrating cryptocurrency into their promotions. Crypto businesses have also been making efforts to bring cryptocurrencies to the general public. For example, crypto exchange Upbit has collaborated with popular cultural icons, like K-pop, to launch an NFT platform targeting global fans. Similarly, a crypto rewards startup called MiL.k partnered with South Korean retailer Shinsegae Duty-Free to introduce crypto-based reward points.
This recent collaboration between Emart24 and Bithumb is part of Bithumb’s broader campaign to promote cryptocurrency trading in South Korea. As part of their efforts to attract new users, the exchange is offering 20,000 won worth of Bitcoin to users who sign up using an NH Nonghyup bank account. Existing bank account holders can also connect their accounts to Bithumb to become eligible for this offer.
This development comes at a time when the nation is facing increased scrutiny. Reports suggest that the Justice Ministry and the Ministry of the Interior and Safety are planning to discuss the creation of a Joint Virtual Asset Crime Investigation Unit. Furthermore, South Korea is set to introduce its first regulatory framework for digital currencies on July 19, which will impose stricter penalties for crypto market manipulators.
In other news, Crypto.com is preparing to launch services for retail traders in the South Korean market.
