Opinion Emphasizing the Human Element in Web3 Games is Crucial Alongside InGame Economies
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What motivates gamers to amass coins, defeat aliens, or explore ancient tombs late into the night? Gamers often turn on their consoles to take a break from their daily routines for a while.
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While gaming offers a chance to step back from everyday duties, exceptional features and engaging gameplay alone may not be sufficient to enhance the overall experience. It is essential to provide gamers with a reason to keep coming back.
As web3 gaming gains traction, establishing a strong community has become vital for the success and sustainability of a game. While many traditional games have established communities and subcultures, web3 games have taken a fresh approach to connecting individuals with common interests.
Web3 gaming communities go beyond the typical gaming fan clubs, acting as hubs where innovation, community, and creative monetization strategies are born. Their impact extends beyond gameplay, influencing core aspects such as game development.
In the realm of web3, where financial incentives play a significant role, it can be challenging to avoid attracting individuals driven by monetary gains. However, prioritizing long-term community building strategies can help reduce the presence of users who are solely motivated by earning money.
Web3 gamers seek transparency and authenticity, especially when real money is involved. This has prompted developers to be more open and communicative online by sharing information about their team, providing regular updates on their products, and maintaining lines of communication to address community inquiries, keeping players informed, engaged, and connected. Platforms like Discord, X (formerly Twitter), and Reddit have played a crucial role in this, as their direct communication style encourages interaction between fanbases, developers, and players.
Just like any relationship, communities require attention and nurturing. Consistent effort is essential to sustain the vibrancy of the community and retain its members, particularly when tokenomics are in play, as players engage differently when they have a tangible stake in the game. Surprisingly, tokenomics can be used to onboard new players without burdening them financially.
For instance, Shadow War focuses on enhancing the gaming experience by involving players directly in the game’s development. With a goal to build a strong community of both traditional gamers and web3 enthusiasts, Shadow War has dedicated itself to refining its product through multiple rounds of playtests supported by its growing community. In its initial testing phase, the game attracted over 10,000 sign-ups through announcements on social media platforms.
The game demonstrates its commitment by introducing community quest programs like Shadownet and Shadownet 2.0. These platforms enable players to unlock in-game rewards and features through social engagement, while also rewarding community members and creating engaging content around the game. Patriots Division, the developers behind Shadow War, developed Shadownet 2.0 based on community suggestions, working to enhance existing features and introduce new ones before the game’s official launch.
For web3 games to thrive with passionate communities like those in traditional gaming, they must revolutionize how players interact with their products. While no one expects a web3 game to be flawless from the start, establishing a strong community that can contribute to improving the experience is crucial. Otherwise, innovative web3 games risk fading into obscurity in the digital gaming world.
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