Analytics Company to Enhance User Data Accessibility
Nexo has announced a partnership with The Tie to enrich its platform with real-time analytics for its users. This integration enables Nexo users to access a range of indicators, including X (formerly Twitter) statistics, on-chain activity, gas fees, ownership distribution, and detailed asset descriptions. The objective of this move is in line with Nexo’s mission to make data accessible to all and enhance the trading experience for its users.
Elitsa Taskova, Nexo’s Chief Product Officer, emphasized the significance of equipping users with tools to comprehend market dynamics, given the $4.29 trillion trading volume on centralized exchanges in the first quarter of 2024.
Taskova stated, “This integration brings institutional-grade analytics to retail users, making it crucial to present data in a way that is easily understandable for all investors. User experience is our strength – Nexo’s integration ensures that analytics data is always conveniently available, clear, and organized. It is not only accessible but also comprehensible and practical.”
Taskova further highlighted the necessity for timely and integrated data within the cryptocurrency market, noting that users often experience delays in decision-making due to reliance on slower, traditional sentiment analysis methods. She emphasized the importance of providing current data that seamlessly integrates into the trading environment, focusing on the fast-paced, social nature of web3 information.
Joshua Frank, CEO of The Tie, expressed appreciation for Nexo’s vision of incorporating The Tie’s tools to create a personalized trading experience for investors. This integration enhances Nexo’s services and strengthens its Loyalty program as part of the company’s commitment to innovation and improvement. The collaboration between Nexo and The Tie stems from their partnership, which has been a part of Nexo Ventures’ portfolio since March 2022.
