Unstoppable Domains Introduces blockchain Domains to Drive Web3 Growth
Unstoppable Domains and Blockchain.com have come together in a new collaboration to introduce and promote a web3 domain with DNS capabilities under the extension “.blockchain”.
In a recent statement shared with crypto.news, the two companies have united forces to secure the .blockchain web3 domain through the Internet Corporation for Assigned Names and Numbers (ICANN), the global organization responsible for IP addresses and domain names.
ICANN is preparing to launch new generic top-level domains (gTLDs) by 2026. The process will kick off with the release of ICANN’s Applicant’s Guidebook next year, giving the firms a year to get ready for the application of the new domain.
“The partnership between Blockchain.com and Unstoppable Domains is primarily focused on getting ready for the upcoming ICANN application,” a spokesperson informed crypto.news.
Once approved by ICANN, the .blockchain domain will join the ranks of existing top-level domains like .com and .net, providing a designated space for blockchain-related businesses.
“After receiving accreditation from ICANN, the .blockchain gTLD will act as both a web2 and web3 domain, combining web3 and traditional web2 browsing features, enhancing accessibility, and enabling users to seamlessly utilize “.blockchain” domains across both ecosystems. This will include email services, website resolution, and more for Web2 capabilities,” the spokesperson added.
Established in 2018, Unstoppable Domains has been utilizing blockchain technology to empower users with control over their digital identities. The company plans to offer unique domain names for individuals, brands, and businesses, expanding the reach of blockchain-based domains.
The partnership between Unstoppable Domains and Blockchain.com aims to bridge the gap between web2 and web3, similar to the recent integration of browser-compatible “.box” web domains by Ethereum Name Service.
Web3 domains are a new breed of web extensions, like .com or .in, deployed as smart contracts on public blockchains such as Ethereum, Polygon, and Solana. Extensions like .sol or .crypto can streamline cryptocurrency transactions by replacing lengthy wallet addresses. They can also be utilized for website hosting and single sign-on methods for various web3 applications.
The appeal of web3 domain names lies in their simplicity. Users can send funds to an easy-to-remember wallet address like “jack.eth” instead of a complex 42-character crypto wallet address, making it easier for consumers to interact with a named address rather than a string of characters.
“.blockchain” and other web3 domains are in the form of unique, non-fungible tokens (NFTs). Hosted on a public, immutable blockchain, they offer users full ownership of their data and can serve as a user’s digital identity.
Recently, the token governing Solana-based infrastructure developer Bonfida, FIDA, experienced a significant increase in value following the introduction of its Solana Name Service (SNS) in China. Users are currently purchasing popular domain names through these platforms in anticipation of corporations registering their brands in the near future.
