Unstoppable Domains introduces blockchain domains to drive growth of web3
Unstoppable Domains and Blockchain.com have announced a collaboration to introduce and promote a web3 domain enabled with DNS under the “.blockchain” extension.
In a statement shared with crypto.news, the two companies have united to secure the .blockchain web3 domain with the Internet Corporation for Assigned Names and Numbers (ICANN), the global authority overseeing IP addresses and domain names.
ICANN is scheduled to introduce new generic top-level domains (gTLDs) by 2026. The process begins with the release of ICANN’s Applicant’s Guidebook next year. Therefore, the companies have one year to prepare for the application of the new domain.
“The partnership between Blockchain.com and Unstoppable Domains is geared towards readiness for the upcoming ICANN application,” a spokesperson informed crypto.news.
Once approved by ICANN, the .blockchain domain will join existing top-level domains (TLD) like .com and .net, providing a dedicated space for blockchain-related businesses.
“After receiving accreditation from ICANN, the .blockchain gTLD will function as both a web2 and web3 domain […] It will combine web3 and traditional web2 browsing capabilities, improve accessibility, and enable users to seamlessly use “.blockchain” domains across both ecosystems. This would include functions like email, website resolution, and more for Web2 capabilities,” the spokesperson added.
Established in 2018, Unstoppable Domains has been using blockchain technology to empower users with control over their digital identities. The company plans to offer customized domain names for individuals, brands, and organizations, expanding the utilization of blockchain-based domains.
The collaboration between Unstoppable Domains and Blockchain.com aims to bridge the divide between web2 and web3, similar to Ethereum Name Service’s recent integration of browser-compatible “.box” web domains.
The .box domain is an ICANN-approved top-level domain and is the first on-chain gTLD included in the ENS manager app alongside .eth. Domains hosted on .box are searchable and indexable on major browsers like Google Chrome and Safari, making them compatible with popular email services as well.
Web3 domains are innovative web extensions, akin to .com or .in, launched as smart contracts on public blockchains such as Ethereum, Polygon, and Solana. Extensions like .sol or .crypto can replace lengthy wallet addresses for cryptocurrency transactions and be utilized for website hosting and single sign-on methods for various web3 applications.
The allure of web3 domains lies in their simplicity. Users can send funds to an easily memorable wallet address like “jack.eth” instead of a complex 42-character crypto wallet address, facilitating consumer interaction with a named address rather than a complicated string of characters.
“.blockchain” and other web3 domains are in the form of unique, non-fungible tokens (NFT). They are hosted on a public, immutable blockchain, ensuring they cannot be modified or deleted; they also grant users complete ownership of their data and can function as a user’s digital identity,” the spokesperson emphasized.
Recently, FIDA, the token governing Solana-based infrastructure developer Bonfida, experienced a significant increase following the launch of its Solana Name Service (SNS) in China.
Currently, users are acquiring popular domain names through these platforms, anticipating that corporations will soon register their respective brands.
